Maybelline: #BeYourOwnFilter: The Perfect Foundation For The Snapchat Generation

This case study explores how Maybelline, an American makeup brand, launched a national campaign in Singapore to demonstrate the smooth finish of their Dream Velvet foundation to young women.

Campaign details

Brand/Sponsor: Maybelline

Title: Maybelline's #BeYourOwnFilter: The Perfect Foundation For The Snapchat Generation

Campaign Cost: low-budget (under $100,000)

Campaign Scope: Local

Advertising Agency: TBWA Singapore

Product Type: Beauty & Cosmetics

Campaign Start: 01/09/2016

Campaign Ends: 28/09/2016

Campaign Ran: Singapore

Campaign Description: new product launch

Campaign Summary

This is a story of how Maybelline disrupted conventional cosmetic product advertising by cleverly demonstrating the efficacy and finish of our new Dream Velvet foundation, without needing to say a single word. Using a fresh take on beauty-related social videos, we tapped into...

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