Maxis: Dooit For Family

Telecoms network Maxis teamed up with mobile live-streamed trivia game Dooit Live to increase sign-ups in Malaysia.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdAgencies: ensemble worldwide, InitiativeMarket: MalaysiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Maxis is the second-largest subscribed telecoms network in Malaysia and is a consistent winner in telco performance awards. It's also the most premium, with a price point index of 120 vs. the competition.

In Malaysia, states in the central region such as Selangor have the highest median household income earners (an average of RM7,225...

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