Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdAgencies: ensemble worldwide, InitiativeMarket: MalaysiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Maxis is the second-largest subscribed telecoms network in Malaysia and is a consistent winner in telco performance awards. It's also the most premium, with a price point index of 120 vs. the competition.
In Malaysia, states in the central region such as Selangor have the highest median household income earners (an average of RM7,225...