Executive Summary
This is the story of how a small brand found a big voice with YouTube. Unlike most, this partnership spans four years, not just a one off.
A partnership that began in 2013, way before YouTube became mainstream. A partnership that was transformative for Mattessons and it saw an unknown and unloved brand turn its fortunes around by harnessing the potency of one of YouTube's biggest communities: gaming. At a time when many were still using YouTube as a mere media channel, Fridge Raiders found a higher purpose, to 'power up' gamers. This approach has seen the brand...