MasterCard: The Priceless Engine - NYE Campaign

This case study shows how an innovative marketing platform helped MasterCard improve its targeting and social media marketing in the Asia Pacific Region.

MasterCard: The Priceless Engine – NYE Campaign

Agency: Digital Arts Network SingaporeClient: MasterCard

The summary statement

The Priceless Engine is an innovative marketing platform that provides MasterCard's partners with deep insights to break through the clutter and deliver the right offers and messages to the right people at the right time. It allowed MasterCard to turn their social media efforts into social business.

The Priceless Engine powered MasterCard's New Year's Campaign, resulting in never-before-seen business results for MasterCard and it's partners, turning social-media into a transaction driving channel.

Campaign strategy

Market situation

With over 14 billion transactions...

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