Mastercard: A Priceless Delivery

This case study describes how credit-card company Mastercard used interactive technology to help customers in the United Arab Emirates to donate food to refugee camps.

Mastercard: A Priceless Delivery

Tahaab Rais

Campaign details

Brand: MastercardBrand owner: MastercardLead agency: FP7/DXB (part of McCann Worldgroup)Country: UAEIndustry: Banks, credit cards, loansChannels used: Content marketing, Events & experiential, Online video, Outdoor, out-of-home, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

The crisis in the Middle East has led to many displaced families and many more underprivileged children. Delivery of food to these areas faces many obstacles and challenges. People want to help, but sometimes the gulf between those who have...

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