Mastercard: Team Cashless India

Mastercard, a financial services company, encouraged a cashless society in India by launching Team Cashless India, an integrated campaign that saw consumers nominate their favourite merchants whom Mastercard then helped create a digital payments infrastructure.

In recent years digital payments have seen momentous growth in India. Even though the number of digital transactions is a positive sign for the economy, we are far from creating a robust digital payment ecosystem. There are several challenges that are hindering the growth of digital payments in the country.

Challenges for digital payment growth

  • While a growing number of e-commerce platforms are adopting digital payment methods, consumers still prefer the option of paying by cash.
  • Also, digital payments have yet to reach the hinterlands due to lack of awareness, lack of infrastructure, or lack of a push in the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands