Mastercard: Kit Beats

Mastercard, a financial services corporation, launched a campaign in Spain so that parents could experience their children's excitement when they met football players during the UEFA Champions League.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: MRM Worldwide, MadridMarket: SpainSector: Credit cards & loansMedia channels: Events & experiential, Online video, Public relations, Sponsorship - sportsBudget: Up to 500k

Executive summary

Mastercard promotes one of the most exciting moments in football: when children jump onto the field together with the players. But we discovered a problem: their parents cannot be with them during one of the most important moments of their childhood.

This is why we created Kit Beats is the first Champions League official gear that...

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