MASP Museum: Losers' Free Pass
Campaign details
Agency: DM9DDBBrand: MASP MuseumAdvertiser: MASP Museum
Summary
São Paulo is the most influential city in Latin America. It is superlative metropolis, an effervescent pot of styles and cultures where people from over 70 different nationalities live.
The city of São Paulo has more than 15,000 restaurants, 20,000 bars, 53 shopping centers and 240,000 shops. It is the largest entertainment center in Brazil: more than 300 movie theaters and 100 plays a week.
In a city with so many options, it is difficult for MASP, São Paulo Museum of...