Mars-Pedigree: Pedigree Found

This case study explains how Pedigree, the pet food brand, used a mobile app to help dog owners in New Zealand find their lost pets - and increased market share.

Mars-Pedigree: Pedigree Found

Executive summary

Product Description:

For this campaign the product was a unique service, created by the PEDIGREE brand. Our aim was to bring the brand mission of 'making the world a better place for dogs and dog owners' to life by providing them with genuine digital utility.

Objective of the Campaign:

Campaign Summary:The thought of losing your dog is a fear universal to all dog owners. Yet, it's a problem that's been devoid of innovation with people still turning to the ubiquitous 'Lost Dog' poster. As a company committed to making the world a better place...

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