Marmite: 25 Years of Love, Hate and Planning

Marmite, a savoury food brand, launched a paper in the UK to demonstrate the successful campaigns that they have created over the last 25 years.

Campaign details

Brand: MarmiteAgency: adam&eveDDB

Summary

Here we go.

Another Marmite paper.

Another attempt by planners to take credit for one of the world's most long-standing and creatively brilliant campaigns.

Except this isn't a paper about just one campaign.

It's about all of them.

This is the story of 'You Either Love it or You Hate It', and the pivotal role Planning has played in the creation, evolution and protection of a true British icon.

It's a story about insights and how Planners find them.

It's a story about campaigns and how Planners sell and...

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