Mark's: The Colder It Gets
Agency: Sid Lee, Montreal
Campaign summary
This case study for Marks (known as L'Équipeur in Quebec), a leading Canadian apparel and footwear retailer and subsidiary of Canadian Tire, not only unlocked the power of data-driven marketing, but it also highlighted the organization's readiness for a new way of retailing.
- Challenging the company's supply chain and purchasing operations, it proved that weather can be leveraged in a positive way to influence and optimize sales.
- In light of this success, the organization is now thinking of deploying an annual national program and connecting the weather...