Mark's: The Colder It Gets

This case study details how Mark's, an apparel and footwear retailer, used data-driven marketing to drive sales in the Canadian market.

Mark's: The Colder It Gets

Agency: Sid Lee, Montreal

Campaign summary

This case study for Marks (known as L'Équipeur in Quebec), a leading Canadian apparel and footwear retailer and subsidiary of Canadian Tire, not only unlocked the power of data-driven marketing, but it also highlighted the organization's readiness for a new way of retailing.

  • Challenging the company's supply chain and purchasing operations, it proved that weather can be leveraged in a positive way to influence and optimize sales.
  • In light of this success, the organization is now thinking of deploying an annual national program and connecting the weather...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands