Executive Summary
Sometimes, looking back can be the key to moving forward.
Following a series of well documented missteps over 2014/15, including the biggest loss ever suffered by a UK retailer, Tesco was experiencing a rather sobering reality: customers, colleagues and suppliers were finding it to be undifferentiated and untrustworthy. More Every Little Helps Tesco than Every Little Helps me.
Having undergone a period of introspection and 'brand archaeology', Tesco were able to define the behaviours behind its initial rise to greatness. It needed to get back to putting the customer first; back to being a workplace for colleagues to...