Telefonica O2: GoThinkBig

This case study describes 'GoThinkBig.co.uk' a campaign from Telefonica/O2, the pan-European telco, that helped young people to find work in a difficult context.

Telefonica O2: GoThinkBig

The problem

The mobile industry is changing, and our business is transforming into a digital telco. We need to be on the cutting edge of technology to survive. Young talent, with latent digital flair, is key to keeping our business fresh and innovative.

Yet high levels of youth unemployment and barriers to accessing the job market threatened to hold back the UK economy and digital transformation. Young people were not easily able to transfer their knowledge into applicable skills.

Belfast Telegraph – 16/08/2012

London Evening Standard – 19/09/2012

The Mirror - http://bit.ly/1u5YgHE

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