Executive Summary
This is the story of how O2 showed that second-hand mobile phone customers don't need to be second-class citizens – all while driving first-class business results.
When O2 was launched in 2002, it set out to be the mobile operator that would always put its customers – and their relationships with their phones –at the heart of everything it did.
That promise – bolstered by award-winning customer service, the UK's leading rewards programme (Priority) and through a commitment to championing the experiences that matter most (at the O2arena, and via sponsorship of...