Johnson & Johnson: Let's go to work

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Executive Summary

Gone are the days when being a successful, globally respected organisation was enough to attract the world's best talent. Today, competition is fierce and candidates' expectations are changing, thanks in part to their online experience of companies like Amazon, Uber and TripAdvisor.

In 2015, Johnson & Johnson decided to refresh their Talent Acquisition strategy in line with these new candidate expectations.

Their entire 120,000-strong business is built on attracting the world's best talent - and they were beginning to miss out. It was time to act, and act they did.

Enlisting the help of creative and technology...

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