The big problem
Britain has a problem. Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity. Sedentary lifestyles are literally killing us1.
A string of missed opportunities
Every few years The Olympics fires up the Nation's enthusiasm for sport- but this enthusiasm doesn't convert into action. Even after a hugely successful London 2012, with massive infrastructure investment, Britons watched sport, but didn't take part.
In 2016, Rio's Olympics promised yet more nationwide enthusiasm for sport - and yet another missed opportunity to get Britain moving. Unless something different...