Executive Summary
Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Cafe experience.
A total of 12 million tonnes of plastic ends up in our oceans each year. That's a truck load of rubbish every minute. Packaging makes up to 40% of all plastic usage – and not enough is being recycled.
Ecover asked us to help them communicate their fight against plastic pollution, as they continue tackling this issue with 100% recycled/recyclable washing up bottles.
This case study will reveal how, working with Ecover,...