Marketing to machines – it's time to start asking strategic questions about AI
Jean-Paul EdwardsOMD EMEA
It is becoming increasingly apparent that the technologies of machine learning, robotics and artificial intelligence (AI) will soon be playing a greater role in all our lives.
We have been outsourcing activities to machines for a very long time. Mechanisation since the industrial revolution has been driven by improvements over physical attributes like strength, stamina and reliability. And, over the past 50 years, the IT revolution has been driven by increases in speed, storage and bandwidth.
We are now entering a new...