Marketing to machines: it's time to start asking strategic questions about AI

This article explores the developing frontier of artificial intelligence (AI), and how marketing to machines might soon become a reality for brands.

Marketing to machines – it's time to start asking strategic questions about AI

Jean-Paul EdwardsOMD EMEA

It is becoming increasingly apparent that the technologies of machine learning, robotics and artificial intelligence (AI) will soon be playing a greater role in all our lives.

We have been outsourcing activities to machines for a very long time. Mechanisation since the industrial revolution has been driven by improvements over physical attributes like strength, stamina and reliability. And, over the past 50 years, the IT revolution has been driven by increases in speed, storage and bandwidth.

We are now entering a new...

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