Marketing attribution: TV and online video measurement for a beverage brand
Leslie WoodNC Solutions
Successfully measuring the effect of advertising on sales has to be more than just the last touch or the last click and should cover all measured exposures and their impact on offline sales. This article shares a case study for measuring cross-media sales effects for a beverage brand campaign.
Precise attribution fuels effectiveness
This article is part of a collection of pieces on marketing attribution. Read more.
NCS's measures have never been the last touch or the last click, but rather all measured...