Marketing attribution: TV and online video measurement for a beverage brand

This article explains how a beverage brand determined the impact of exposure to a TV ad and an online video ad on sales.

Marketing attribution: TV and online video measurement for a beverage brand

Leslie WoodNC Solutions

Successfully measuring the effect of advertising on sales has to be more than just the last touch or the last click and should cover all measured exposures and their impact on offline sales. This article shares a case study for measuring cross-media sales effects for a beverage brand campaign.

Precise attribution fuels effectiveness

This article is part of a collection of pieces on marketing attribution. Read more.

NCS's measures have never been the last touch or the last click, but rather all measured...

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