Marketing to Hispanics

Provides a brief overview of the Hispanic population in the United States and how to appeal to this increasingly important segment.

Today's marketers have become increasingly aware of the importance of understanding the diverse characteristics of the U.S. population and how distinct segments of the population differ. One of those segments, Hispanics, has had a growing impact on American culture and commerce. This document provides a brief overview of this critical segment — its demographic profile, outlook, media habits, and responses to advertising.

Over the last four or five decades, the U.S. population has been growing considerably more ethnically and culturally diverse. The growth of the Hispanic population (defined by the U.S. government as people of "Cuban, Mexican, Puerto Rican, South...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands