Introduction
In today's rapidly changing world, it is crucial for companies to understand potential markets. This is done through market research, which helps companies understand customer preferences and identify new markets so that they can tailor advertisements and products to interested customers.
In the past, market research was done through surveys and focus groups. Those methods no longer keep pace with the speed of business. Changes in technology, how customers interact with that technology, and the quantity of data collected by technology all require that market research techniques must change as well. In the past 20 years, one focus for...