Mark Addicks' new laws of marketing
Mark Addicks spent 26 years deep inside the marketing engine of General Mills, the last ten as CMO.
Since retiring in 2015, he's been adjunct professor and chair of marketing innovation at the University of St. Thomas in St. Paul, Minnesota, as well as a consultant to a number of brands and organizations, including the Association of Hispanic Advertising Agencies (AHAA), ArtSpace, The Big Know and The BrandLab.
And he contends that marketers in the second decade of the 21st century are operating in "chaos"- a state...