Mandic Cloud Solution: File
Campaign details
Agency: SalemClient: Mandic Cloud SolutionCategory: Information Technologies
Executive summary
Brazilian cloud storage firm Mandic Cloud Solutions wanted to promote its Mandic Truebox service, which transfers physical files to virtual storage. It targeted larger Brazilian firms with a humorous direct mail campaign, bringing to life the proposition that physical storage has its limitations and problems, and proposing cloud storage as a solution. The campaign targeted around 600 contacts, with nearly a third responding. In the end, the campaign delivered a return on investment of 265%.
Product description
Mandic TrueBox is...