Manchester Evening News Job Section - 'Local paper bucks the trend with unexpected revenue boost'

Gillian Farrell

Classified advertising is a major revenue generator for any newspaper and within that category recruitment advertising is by far the most profitable section.
Agency: Cheetham Bell JWT Author: Gillian Farrell

Manchester Evening News Jobs Section

'Local paper bucks the trend with unexpected revenue boost'

INTRODUCTION Do something about falling recruitment advertising revenue!

Classified advertising is a major revenue generator[1] for any newspaper and within that category recruitment advertising is by far the most profitable section. For the Manchester Evening News (MEN) recruitment advertising accounts for over 50%[2]of total company revenue. Faced with the grim economic outlook at the end of 2001, the newspaper was...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands