Making Axis Bank relevant to a new and emerging India
Rajiv Singh
Campaign details
Brand owner: Axis BankAgency: Lowe Lintas, Digitas, Starcom Media Vest GroupBrand: Axis BankCountry: IndiaChannels used: Cinema, Direct marketing, Email marketing, Games and competitions, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – consumer, Newspapers, Online video, Outdoor, out-of-home, Print – general, unspecified, Public relations, Social media, Sponsorship – media, TelevisionMedia budget: 3 – 5 million
Executive summary
Axis Bank was among the first of the new private banks to...