Make Mine a Builder's: Rebuilding Builder's Tea

Make Mine a Builder's is a British tea brand created by design agency Elmwood that had performed strongly with no above-the-line support.

Make Mine a Builder's: Rebuilding Builder's Tea

Agency: ElmwoodClient: Make Mine a Builder'sCategory: Packaging, Branded - Food

Executive summary

Before attention grabbing and no-nonsense

Now - bold design that better reflects product quality with great stand-out

It all began with a eureka! moment in the Elmwood studio when tea orders were going around. Over requests for decaf and herbal, someone shouted: 'Make mine a builders!' An idea was born and four years later, Elmwood's very own Make Mine a Builder's brand was on the shelves in Asda and Tesco.

Make Mine a Builder's bold,...

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