Make a Wish Canada: Kringl - the Proof of Santa video app
Shari Walczak
Campaign details
Brand owner: Make a Wish CanadaLead agency: Zulu Alpha KiloBrand: Make a Wish CanadaCountry: GlobalIndustry Charities and voluntary organisations, Websites, online services, appsChannels used: Internet - general, Internet - search, Mobile and apps, Online video, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how children's charity Make A Wish Canada launched an innovative app, Kringl: The Proof of Santa, to raise support and...