Campaign details
Brand: MajorBrand Owner: SOTUBILead Agency: Mindshare TunisiaContributing Agencies: KNSDCountry: TunisiaIndustries: Bread, cake, biscuitsMedia Channels: Content marketing, Online display, Outdoor, out-of-home, Radio, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
The following case study shows how biscuit brand Major enhanced its brand image and increased sales in the Tunisian market thanks to a creative idea based on data, while focusing on two factors: new product introduction and brand positioning.
Major was competing for market share in an increasingly competitive market where...