Macy's American Rag: Rag Pack
Greg Meyer, Claire Burgdorf, Lesley Bender and Chris Motta
Campaign details
Brand: American RagBrand owner: Macy'sLead agency: HYFNContributing agencies: FlyteVu Country: United StatesIndustry: Clothing & fashion retail, Clothing, apparel, Department stores, Personal accessoriesChannels used: Content marketing, Events & experiential, Internet - microsites, Point-of-purchase, in-store, Social media, Sponsorship - event, property, Sponsorship - media, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive Summary
In a category of nationally and globally recognizable fashion brands targeting millennials, American Rag stands as...