Macmillan Cancer Support: Doing Whatever It Takes

Macmillan Cancer Support, a British charity, launched a campaign in the UK to support everyone with cancer by encouraging the public to increase donations.

Campaign details

Brand: Macmillan Cancer SupportAgency: AMVBBDO

Summary

This is story about helping a group of angels connect with their inner badass.

How - through a combination of insight and data - we took our client on a journey of self discovery, finding their confidence, and eventual rebirth.

And how by showing our clients a whole new side to themselves, we gave Macmillan Cancer Support a whole new creative energy that could drive more donations and help them support more people living with cancer, as well as pump up an entire organization of 28,000 people.

It's a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands