Campaign details
Brand: Macmillan Cancer SupportAdvertiser: Macmillan Cancer SupportAgency: MRM LondonCountry: UK
Campaign Overview
A vital piece in the cancer puzzle
Cancer patients retain just 10% of the information given at diagnosis. Macmillan needed to be there for more of them at a time of stress and confusion.
Strategy
362,000 people in the UK are diagnosed with cancer every year. One of the times Macmillan Cancer Care is needed most is at diagnosis, but research showed that 64% of people wouldn't turn to the charity first, while only 31% of GPs would recommend...