Advertiser: MacmaAgency: DAVID Buenos AiresCountry: Argentina
Objectives
To raise awareness with younger women on the benefits of doing regular breast self-examinations. MACMA - Movimiento Ayuda Cancer de Mama (literally, Movement for Breast Cancer Help) is a non-profit organization founded by women who have suffered breast cancer. Their goal is to help more and more women fight this disease by promoting early diagnosis in order to increase their chances of having a second chance at life. MACMA’s most important asset is the certainty that early cancer detection and appropriate treatment save lives.
Breast cancer...