Agency: DentsuCountry: Japan
Summary statements
The goal was to change the negative attitude towards bananas browning, when going bad, into entertainment. Poking a banana peel with a pin oxidizes the tannins, turning the spot brown. We developed "banan-art," a pointillistic art form that utilizes this discoloration. Posting works of art on social media generated quite a reaction, with numerous users posting pictures of their own creations.
We then set up a website with a bananart simulator for people who didn't have a banana nearby to still enjoy the phenomenon. The simulator even mimics the time lag between...