Brita Travelsmart

This case study examines how BRITA, a German company that manufactures water filtration products, marketed its Fill&Go Filter Bottle in the U.K.market.

Brita Travelsmart

Category: Consumer products - household and petcareAgency: SenseCountry: UKClient: Brita

Brief

BRITA launched the Fill&Go Filter Bottle in August 2012, which for the first time gave consumers a filtered water product from BRITA that they could use on the go.

Historically BRITA has been seen as cold, clinical and boring, as indicated in their brand research. The new users Fill&Go has brought to the brand are no different, cementing the issues that BRITA as a brand does not incite any real emotion amongst its consumers The global creative that the brand has used for the...

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