Lynx: Launching the 'Lynx effect' in China
Philip Man and Simonas Piepalius
Campaign details
Brand owner: Unilever ChinaAgencies: BBH China, Razorfish Shanghai and PHD ChinaBrand: Lynx Fragrance Body Spray & Shower GelCountry: ChinaChannels used: Branded content, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Public relations, Social media, Television, Word of mouth and viralMedia budget: 5 - 10 million
Executive summary
Lynx is the top-selling male...