Conversion Challenge
Campaign details
Brand: Lucozade Suntory IrelandAgency: Havas Worldwide DublinCountry: Ireland
Background
The Sports drinks category had been declining significantly since 2013 in Ireland. Lucozade Sport, however, remained Ireland's number one sports drink, and maintained a strong association to sports.
Lucozade Sport briefed us to create an engaging campaign, highlighting and strengthening their sponsorship relationship with the IRFU and the Irish Rugby Team during the 2015 RBS 6 Nations Rugby Championship. As a second tier sponsor of the competition, the challenge was to create a highly impactful event in a short time frame, and...