Lubriderm: Swimming against the current

Lubriderm, a personal care brand, launched a 360 campaign that engaged Columbian consumers across traditional and social media platforms, teaching them about its products, thus increasing sales and brand awareness.

Campaign details

Brand: LubridermLead agency: J3 / UMRegion: LATAM

Strategy

Objective

For this campaign we had two main strategic objectives: increase sales in at least 20% and increase Brand Awareness (Recognition and Top of Heart) all this by accomplishing the challenge to launch the LUBRIDERM® Etapas portfolio while facing a strong and dynamic situation in the Colombian market that started around 2017 with the entry of new discounter retailers and white brands that consumers started to adopt quickly. The body lotion category, like many other CPG categories, showed an accelerated adaption of these new buying...

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