Loyalty and Millennials
Rachel BarekAKQA
Millennials are loyal to exceptional products and experiences, not brands. To win the loyalty of this demographic, brands should shift their focus to building exceptional products that are personalised, relevant and adaptable and surround them with post-purchase customer support, adapted to the digital environment.
Brand loyalty uncovered
This article is part of a collection of pieces on brand loyalty. Read more.
In the halcyon days of our industry, advertising succeeded by morphing the 'new' into the 'wanted'. Through famous, and now iconic, brand personalities and simple loyalty programmes, advertisers of yesteryear transformed...