Lowdown: Drones

This article sets out some of the key opportunities for marketers as drone technology advances, including for content marketing.

Lowdown: Drones

Nick Hirstadam&eveDDB

From sinister military devices, to improbable delivery vehicles for Amazon and DHL, drones are fast becoming a must-have gadget. But they're starting to play a key role in the content marketing revolution. So what are they, and should you be using them?

Drones are essentially radio-controlled helicopters. But they look quite different from the hobbyist-scale models of yesteryear. You can fly drones with your smartphone – and GPS or accelerometer stabilisation makes them even easier to control.

What's really caught people's attention, though, is their ability to carry cameras, whether pre-fitted or attached by users....

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