Campaign details
Brand: L'OréalBrand owner: L'OréalEntrant company: Wavemaker Malaysia, Petaling JayaMarket: MalaysiaSector: Luxury toiletries & cosmeticsMedia channels: Livestreaming, Magazines - consumer, Merchandise & free gifts, Online video, Public relations, Sales promotion, Social media, Voice & chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
The vast majority of L'Oréal Malaysia's luxury beauty sales come from offline purchases, with customers opting for the personalized experience of a beauty counter when choosing their products.
The onset of the COVID-19 pandemic and the resultant lockdowns meant that luxe beauty...