Looking Up - The Song Remains the Same

This article discusses possible marketing strategies in the context of the seismic changes in people's opinions on economic matters caused by the credit crunch and recession.

Looking Up – The Song Remains the Same

J.Walker SmithYankelovich MONITOR®

The economic results and news of the last two weeks have shaken many observers, including some who normally take world-shaking events in stride. Now, even their reserve and confidence are being tested, something that is evident in both the tone and the content of what they are saying.

Perhaps the most notable of these is a piece in yesterday's Financial Times,the staid, conservative, free-market broadsheet of the English financial establishment. In the inaugural piece for a new series on “The Future of Capitalism,” pundit Martin Wolf...

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