Looking Up - Taking Stock

This article provides updates on topics covered by previous issues of Looking Up. The use of so-called "angry ads" in the recession, reflecting public disquiet over issues such as bank bailouts, discussed in a previous issue, is revealed to have been broadly successful.

Looking Up – Taking Stock

J.Walker SmithYankelovich MONITOR®

Past issues of Looking Up have examined a wide variety of topics related to the current economic downturn and the marketing opportunities associated with each of these developments in the marketplace. As the economy continues to change and marketers continue to respond, many of these topics have developed new angles. So this week's Looking Uptakes a look back at a few past topics to provide an update on what's going on and where new opportunities are to be found for marketing success in a down economy....

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