Looking Up - Recession 2.0

This article discusses the recession in the context of Web 2.0, and argues that the online world offers opportunities for marketers wishing to grow their brands in the economic downturn.

Looking Up – Recession 2.0

Andrew Curry and Giles PowdrillThe Futures Company, London.

Since the beginning of the recession more than a year ago, a stream of commentators and pundits have been keen to draw parallels between the current economic situation and other historic downturns. They've identified similarities to the panic of 1837, to the Great Depression and to the industrial and manufacturing difficulties of the early 1990s. But in one important respect, this recession is different. It is, to borrow a phrasefrom science fiction writer Charlie Stross, the first recession of the Internet age....

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