LNER: #TrackRecord

LNER, an East Coast rail brand, increased awareness in the UK by creating an audio journey captured on video that celebrated the rich diversity of accents and regional dialect on its line.

Overview

As the UK's new East Coast rail brand, LNER needed to grow awareness and demonstrate how they truly understand and support communities along the line. From the fog on the Tyne to the smog of the Tees, we brought together people from towns such as Leith to Hull (and Spennymoor Town FC!) to narrate an evocative spoken- word poem that celebrates the people, their accents and dialects between London and Aberdeen. The result was #TrackRecord an audio-journey captured on video. A true celebration of Britain's regional diversity that embraced the nation and earned LNER recognition as champion of Britain's...

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