Rethinking Brand Thinking
Living the Brand
Why Organisations Need Purpose and Values
Nicholas Ind
Many large organisations have the knack of taking in enthusiastic, committed and hopeful people and turning them, unwittingly and over time, into hostile, cynical and hopeless people. (Amin Rajan, Leadership in the Knowledge Age, Royal Society of Arts Journal Vol. 2, Issue 4, 2000)
Engaging employees with the organisations overall purpose is vital if organisations are to use the full intellectual capital at their disposal. Often commentators write about...