Campaign details
Brand: Lion WILDBrand Owner: Cereal Partners WorldwideLead Agency: McCann ParisContributing Agencies: PerformicsCountry: FranceIndustries: Breakfast cerealsMedia Channels: Content marketing, Online video, Social media, TelevisionBudget: 1 - 3 million
Executive summary
What does it take to get teens excited about a newcomer in the breakfast cereal aisle?
To find out, Nestlé France commissioned McCann to create a campaign for the launch of Lion Wild – a new product variation in the Lion Cereal family – a pillow-shaped cereal with a crunchy caramel shell and chocolate...