Lifebuoy

This case study shows how Unilever used photos and videos across multiple online platforms to show the effectiveness of Lifebuoy in Indonesia soap against germs.

Lifebuoy

Campaign details

Brand: Mindshare Indonesia / LifebuoyAgency: Opera MediaworksCategory: Social Impact / Not For ProfitRegion: APAC

Objective

Within markets like Indonesia, handwashing as a category is relatively low. Lifebuoy's sole aim was to inculcate the practice of handwashing deeply amongst mothers & children. This simple act of handwashing has the potential to reduce incidents of Diarrhea and respiratory infection.

To raise awareness of handwashing with soap as a key approach to disease prevention, Lifebuoy Indonesia built a campaign targeted at mothers across the country. The first challenge was to get maximum reach,...

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