Libro Financial Group
Tenzing Communications
Section I — Basic information
Business Results Period (Consecutive Months): | October 1, 2009 -December 31, 2010 |
Start of Advertising/Communication Effort: | October 1, 2009 |
Base Period as a Benchmark: | October 2009 Plan (based on overall business plan) |
Section II — Situation analysis
a) Overall Assessment
Libro Financial Group (Libro) is a full service financial institution - a people-based credit union serving southwestern Ontario through a network of 15 branches and online banking. Today, Libro manages nearly $1.8 billion in assets. (Footnote 1)
Before there was Libro there was St. Willibrord. In the 1950s Dutch...