Liberty Live

Liberty, a financial services company, improved staff engagement in South Africa by launching an internal microsite that acted as a platform to ask and answer difficult staff questions.

Campaign details

Brand: LibertyAdvertiser: Retroviral and Faith & FearCountry: South Africa

Strategy

Objective

How do you get staff to "opt-into" difficult conversations when your engagement is at an all-time low? You entice them with content how they want it, where they want it and from whom they want it from – and then let their own voices be heard.

And that's just what we did when Liberty briefed us to address and resolve difficult topics of conversation that were permeating the organisation. Aspects such as 'potential retrenchments', the sixth CEO in eight years, and the...

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