Campaign details
Brand: Libero PeaudouceBrand Owner: SancellaLead Agency: Mindshare TunisiaContributing Agencies: BOXCountry: TunisiaIndustries: Baby careMedia Channels: Games & competitions, Online display, Online video, Radio, Television, Virtual & augmented realityBudget: Up to 500k
Executive summary
The following case study explores the robust digital campaign that nappy brand Libero Peaudouce adopted when communicating about its Confort-Flex product to the Tunisian market.
Libero Peaudouce wanted to introduce the Confort-Flex to the market, while showcasing the advantages of mobility and flexibility it brings to babies.
To achieve the primary...