Libero Peaudouce: Catch the Baby

This case study describes how baby care brand Libero Peaudouce used digital, TV and radio to launch its Confort-Flex nappy in Tunisia.

Campaign details

Brand: Libero PeaudouceBrand Owner: SancellaLead Agency: Mindshare TunisiaContributing Agencies: BOXCountry: TunisiaIndustries: Baby careMedia Channels: Games & competitions, Online display, Online video, Radio, Television, Virtual & augmented realityBudget: Up to 500k

Executive summary

The following case study explores the robust digital campaign that nappy brand Libero Peaudouce adopted when communicating about its Confort-Flex product to the Tunisian market.

Libero Peaudouce wanted to introduce the Confort-Flex to the market, while showcasing the advantages of mobility and flexibility it brings to babies.

To achieve the primary...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands